AOF:191 Defining health, bleeding veggie burgers, branding, and healthy plant based food of course.

Matt Frazier founded No Meat Athlete as a blog to follow his own journey and since has grown it into a loyal and respected brand! He previews his newest project, a cookbook with all plant based menu items.

• We talk about the potential controversy with plant based products that are meant to feel and taste like real meat and in some instances even bleed.
• We talk a bit about the Keto diet fad
• Branding his business
• We even dive into a couple recipes you can whip up anytime!

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