OR Day One: January 21st, 2015.

This show was recorded and released on January 21, 2015:

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This is a quick recap of all that was going on for Scott and Athlete On Fire in Salt Lake for this year’s Outdoor Retailer trade show. Some real characters and inspiration. All of the snippets have full versions on Athleteonfire.com. Enjoy.
 
Creative director live: Ryan shares his story of how he got started as the creative director, the behind the scenes look at the meaning of a logo, the beard culture, and more. I personally could have talked to Ryan about the creative process from inception to execution. How many people a design goes through before it is approved, and what it is like to do business in others countries. Guess I’ll save that for later. CLick here to hear the complete show with Ryan.
 
A yurt in Montana: I sat down with Mollie Busby whose energy and story kept me happy to sit back and take it all in. I felt like we would be best buds if I lived in Montana. Her husband, Sean, is a pro snowboarder with Type I Diabetes and there charity is to help get other kids with the disease out and on the snow. You can hear the full 30 min interview here.
 
CEO Talk: When I started Athlete On Fire my wife and I agreed, no sponsors, only partners. The fact that the CEO is taking time to recap Day One with us is a testament to that ideal. Such a cool and driven guy with intrinsic motivation that is contagious with his company. He shares some of what you only get if you are at OR. It’s a quick recap and you can hear the whole version here.
 

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