AOF:211 The founder of JoJe Bars on cycling in southern California and entrepreneurship.

John Abate is a cyclist who partnered with, yep, another cyclist to make some of the most unique bars on the market for athletes. We had a chance to dive into his town of Encinitas, CA to get an idea of the cycling and laid back culture as well as how they came up with this product in the first place.

Diving in to the entrepreneurial aspects of starting a food based company was interesting and the process to launch a successful Kickstarter (support here) , which is underway as we release this show!
There is a little something for everyone here. Enjoy the show!

4 Comments

Join the discussion and tell us your opinion.

Gilreply
November 6, 2017 at 3:54 pm

Wonderful video and even better bars! I never go anywhere without a joje bar in my pocket or jersey!

John Abatereply
November 6, 2017 at 3:58 pm

Scott, thank you again for allowing me to come on your show and share a little about my story and our company! it was a pleasure and I hope your listeners enjoy!

athleteonfirereply
November 7, 2017 at 6:08 pm
– In reply to: John Abate

For sure John! Great stuff!

Rae Abatereply
November 7, 2017 at 12:27 pm

What a great show!! JOHN is informative, interesting & so easy to listen to. ….not to mention JoJe Bars are the best energy bars $$ can buy

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