AOF:211 The founder of JoJe Bars on cycling in southern California and entrepreneurship.
John Abate is a cyclist who partnered with, yep, another cyclist to make some of the most unique bars on the market for athletes. We had a chance to dive into his town of Encinitas, CA to get an idea of the cycling and laid back culture as well as how they came up with this product in the first place.
Diving in to the entrepreneurial aspects of starting a food based company was interesting and the process to launch a successful Kickstarter (support here) , which is underway as we release this show!
There is a little something for everyone here. Enjoy the show!